Would you put your phone away for an entire meal in exchange for free ice cream?
That’s exactly what Chick-fil-A franchise owner Brad Williams is hoping to inspire with his new family challenge “Cell Phone Coop.”
“We really want our restaurant to provide a sense of community for our customers, where family and friends can come together and share quality time with one another,” the operator of a Suwanee, Georgia location told Inside Chick-fil-A.
“But as we all know, technology increasingly demands more of our time and can be a big distraction, even while we’re eating. This got me thinking about what we could do to reduce this distraction during meals.”
So Williams created a “coop” or a cardboard box for each table at this restaurant to harbor family’s silenced phones while they eat. The best part about it (besides the distraction-free meal of course) is once you’ve completed the challenge, you receive a complimentary Icedream cone.
His idea has become so popular that more than 350 locally owned Chick-fil-a locations have adopted the family-friendly contest.
“The challenge has completely taken off,” says Williams. “We have families who aren’t successful the first time and come back to try again. We even have people asking to take the boxes home with them! Our whole community is talking about it.”
Since we’d do just about anything for ice cream, challenge accepted, Mr. Williams. It can’t be that hard, right?